Consumers naturally expect privacy from the merchants they choose to do business with, but in an increasingly online world where contactless purchasing, wire transfers, and automated payments are commonplace, better security is paramount to avoiding financial losses and dissatisfied customers.
It’s the businesses that provide their customers with a high level of safety confidence in their transactions that will succeed at generating new—and sustainable—growth. If your organization recognizes the value of reducing issues around authentication and password usage, then you’re right where you need to be.
